Wine is a transcription…
of its’ purpose, people, and place. It is a transcription of the effort to farm the vineyards we source. It is the lattice of our network, from friends and colleagues who encourage, mentors who guide, and our family that supports us. It is transcribed in the place where the vines are planted, the soil they grow in, and the conditions of each vintage. It is the low-intervention, thoughtful approach in winemaking behind each wine. And Ghost Notes are the notes that transcribe these sentiments.
What is a “Ghost Note”?
A “ghost note” is a technical musical term. It is a note that can be physically written which has a rhythmic value but no clear pitch or accent. Essentially they’re written notes that are inaudible. These are the notes that help convey context, and add textural complexity and nuance to a piece of music. They are the notes that allow the best wines and the best vineyards sites to transcribe these sentiments. The idea is that the best songs and the best grooves, hit the best ghost notes, and so do the best vineyards and the best wines.